Tuesday, 4 June 2013


Campaigns are one of the initiatives that we've used to raise awareness of the Student Information Points and to advertise to students that we provide information. It has taken a bit of trial and error as it is quite a difficult concept to convey - that is, that the product you have is information about products and services.
We did an Easter Egg campaign where we had a basket of plastic eggs and some contained USB memory sticks and some sweets or chocolate. It was a lucky dip and gave us the opportunity to engage with students and raise the profile of the service.
Then we did a campaign where students could vote for a guide or publication that we would produce - they had to vote using ping pong balls for one of three options.
The winning option was for 10 places for £10 to visit in Edinburgh. This was a very good way of using a visual prompt to engage students and was simple but effective.

The most successful campaign that we've run is the Exam Locations Guide campaign. This was thought up by two of the SIP assistants at the end of last year for the December exams and then developed further and expanded for the May exams.
Exam locations are difficult for students because in a University such as Edinburgh the locations are widespread across the university and indeed the city. They are often in places students don't usually visit as they use the big halls not the usual lecture theatres or teaching rooms. There are quite a few university maps but none highlighting exam halls. So we produced a guide with a colour coded map and included other useful information. We also got various exam related items such as pens, stress balls, relaxation CDs, sweets etc. The guides plus the items were very popular and students appreciated the useful information at a potentially stressful time.

No comments:

Post a Comment